Hispanic Heritage Month is a time to celebrate the incredible contributions of Latina/e creators and business owners, while also reminding us of their lasting impact throughout the year. We’re proud to highlight the amazing businesses we've partnered with in our directory, showcasing the diverse talents, products, and services that make our community so special.
Andréa Montoya LLC is a creative strategy consulting firm based out of Portland, Oregon with a passion for crafting the stories and moments that help you stand apart from the crowd. They partner with mission-led organizations to tell stories of impact, build community, and reach new audiences. As an Oregon certified Women and Minority-owned business, Andrea leverages years of community-engagement and a network of local BIPOC creatives to bring your story to life. Follow Andréa on LinkedIn.
Ashley K. Stoyanov Ojeda is a trailblazing business strategist, speaker, and best-selling author of Jefa in Training. Specializing in helping multicultural, LGBTQ+, and underrepresented entrepreneurs, Ashley has guided clients in transforming their passion projects into six-figure businesses without paid ads or outside investors. Her clients have shattered industry barriers, including becoming the first Latina-owned candle brand at Nordstrom. With a focus on authentic community building and resourcefulness, Ashley’s work has been recognized by Telemundo, Nasdaq, and Forbes, making her a standout in the Latina business community. Follow @ashleykstoyanovojeda on Instagram.
Baan De Sol is an artisan-made lifestyle brand founded by Angela Arevalo Smith, a visionary entrepreneur and community builder based in Portland. Inspired by her Latina heritage and a transformative trip to Thailand, Angela created Baan De Sol to support indigenous communities by offering beautifully hand-dyed and handwoven textiles. The brand embodies sustainable fashion, comfort, and luxury, with each piece reflecting a deep connection to culture and craftsmanship. As a mom, cancer survivor, and former healthcare operations manager, Angela’s journey has been one of resilience, passion, and a commitment to uplifting others through her work. Follow @baandesol on Instagram.
Bar Carlo is a Mexican-American restaurant and cocktail bar in Southeast Portland. Established in 2007, owner Melinda Archuleta’s mission was to create a space where people feel comfortable and cared for. Their menu includes what she says are the “best carnitas in town!” Inspired by her family's roots across Mexico and the border, Melinda has curated a restaurant that honors her culture and upbringing. Follow @barcarlopdx on Instagram.
Claudia Estrada is the founder of Cepiphany Designs, a Portland-based branding and design studio focused on small businesses. With a background in engineering and design, Claudia blends creativity and strategy to craft authentic, impactful brand identities. Her approach emphasizes deep listening and understanding the unique essence of each business, creating lasting partnerships and designs that tell meaningful stories. Committed to helping brands stand out, Claudia's work supports the growth of multicultural, purpose-driven entrepreneurs. Follow @claudia.cepiphany on Instagram.
Rebecca Martinez is the Co-Founder and President of Cora Center, Portland's first BIPOC & LGBTQ+ psilocybin service center. Cora Center’s mission is to advance community health by providing a space for safe, ethical, and meaningful psilocybin experiences. They do this by collaborating with skilled facilitators, abiding by the highest standards of safety, and centering the wellbeing of participants throughout their work. Cora Center seeks to bridge the gap between theory and practice by creating opportunities for new facilitators to receive supervision, mentorship, and apprenticeship. Follow @coracenterportland on Instagram.
Natasha, Owner of Dogville PDX, opened her first facility in 2019 after a lifelong love for dogs and a career in Marketing & Communications. Originally from Brazil, Natasha's passion for dogs began early, growing up with both small and large breeds. Dogville PDX, with two locations in SW Portland, offers force-free dog daycare, boarding, grooming, and training. Dogs enjoy safe, clean spaces, with the Barbur location featuring a large outdoor area and the Vermont location offering a cozy, home-like environment. Natasha is also a dedicated advocate for dog rescue and actively volunteers for local nonprofits.Follow @dogvilleonbarbur and @dogville_vermont on Instagram.
Dr. Montserrat Andreys, a queer and Latine sport chiropractor, is the founder and clinical director of Hey Doc Clinic, an interdisciplinary healthcare practice centering the wellness of queer, trans and BIPOC folx in Portland, OR while serving the community at large. The clinic is committed to social and healthcare justice by operating with a lens of equity, diversity and inclusion. Hey Doc Clinic is founded on the eight pillars of wellness: physical, social, emotional, occupational, financial, spiritual, intellectual and environmental. Dr. Andreys' mission is to model these principles of wellness in support of a healthful staff, providers and patients making decisions by weighing the benefits and impact to all three groups. Follow @heydocclinic on Instagram.
Since founding La Arepa in 2010, Verónica has established it as a beloved staple of Portland’s food scene, offering authentic Venezuelan cuisine. By 2016, La Arepa expanded to a second location, creating jobs, enhancing it's brand, and launching the virtual brand La Arepa Vegan to meet growing demand for plant-based options. Additionally, Verónica introduced a line of bottled sauces. As a business owner, she also provides coaching at Xcelerate, helping entrepreneurs navigate the restaurant industry, from food carts to brick-and-mortar establishments. Follow @LaArepaPDX on Instagram.
La Oveja Negra, founded by Mariam Trevino, is a small-batch salsa company blending southern roots with Mexican heritage. Passionate about crafting unique, flavorful salsas not found in mainstream stores, Mariam ensures each jar is made with the finest ingredients and strict quality standards. Dedicated to bringing people together through delicious food, La Oveja Negra aims to add a touch of spice to every life. Follow @laovejanegra.pdx on Instagram.
Araceli de la Cruz, Founder of La Popular Maka Tlan, is dedicated to offering an authentic taste of Mexico. La Popular specializes in high-quality, sustainable ingredients sourced from local farmers, bringing the community together through rich flavors and traditional Mexican cuisine. Their signature Birria Sauce, perfect for marinating meat or vegetables, reflects their love for culture, community, and the tradition of great food. Follow @lapopular_makatlan on Instagram.
Jessica Viciconte is the founder of La Porteña, a Portland-based, Latino-owned business rooted in her family's Argentinian heritage. La Porteña crafts high-quality, small-batch chimichurri using locally sourced ingredients. Committed to growing a diverse food system, supporting local farmers, and building strong communities, La Porteña celebrates Argentinian culture by bringing the vibrant flavors of South America to the forefront. Follow @laportena_chimichurri on Instagram.
Miryam Valdivia Romero is a life and leadership coach dedicated to empowering Latinas and women of color. As a first-generation Latina and daughter of immigrants, she draws from her diverse professional experience in healthcare, higher education, nonprofits, and the military to help her clients become confident, assertive leaders. Specializing in equity-centered leadership, Miryam supports women in reclaiming their power, honoring their heritage, and breaking free from societal expectations. Her approach combines trauma-informed coaching, neurolinguistics programming, and leadership development to foster personal and professional growth. Follow @miryamvaldrom on LinkedIn.
Roseanna Colabella is the co-founder of Muscles +Heart Fitness Lab, where she serves as a Biohacker and Medical Fitness Specialist. With over two decades of experience in bodywork and a recent shift into personal training, Roseanna is passionate about promoting a wellness lifestyle that nurtures both a calm mind and a strong body. She combines her expertise in training, health coaching, and bodywork to empower individuals on their wellness journey. Roseanna's mission is to guide and motivate others toward healthier, more fulfilling lives through simple self-care practices. Follow @mhfitlab on Instagram.
PAZ Hair Lounge is a BIPOC-friendly and gender-inclusive salon that embraces all hair textures. Owner, Yannely Ayala, has fulfilled her passion of creating a beauty salon where clients feel welcomed and stylists earn an equitable rate. In addition, Nelly is co-owner of Viby, an e-commerce platform that exclusively features hair products owned by BIPOC entrepreneurs. Follow @pazhairlounge on Instagram.
Madilyn Gibbons is owner & head baker of Pipsqueak Bagels, an artisan bagel company selling hand rolled and boiled bagels. Has been baking for over fifteen years and worked in the service industry in Portland since 2010. Pipsqueak Bagels does events, pop-ups, catering, and farmers markets. Madilyn is working on plans to open a brick in mortar in 2025-2026! Follow @pipsqueakbagels on Instagram.
Renata was born out of the necessity to reinvent themselves during the pandemic. Their artisanal frozen pizzas emerged as a pivot from their restaurant operations, driven by the need to continue nurturing people through honest, delicious food. As pioneers in a category flooded with mediocrity, Renata stands out with pizzas made by hand using premium ingredients and baked in a wood-fired oven, delivering that perfect crispy texture and smoky flavor we all love. They believe frozen pizza should be more than just convenient—it should be genuinely delicious. Follow @renatapdxpizza on Instagram.
Cameo, Founder of Sage Planta, turned her childhood love for plants into a thriving business after helping friends and family with plant care issues. Since launching in 2017, Sage Planta has grown from an organic plant care spray into a full line of high-quality, eco-friendly products. Committed to making plant care easy and sustainable, Sage Planta provides clean, safe solutions for both plants and the environment. Follow @sageplanta on Instagram.
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Savina Monet is a one-person design agency collaborating with nice people to create designs for change. During her free time, Savina is a practicing collage artist exploring her Mexican roots by blending traditional and contemporary icons. Follow @savinamonet on Instagram.
Dahlia Hanson, the owner of Speed-O-Cappuccino, has turned a unique journey into a vibrant business. Drawing on the skills and resilience honed from her experience in sex work, Dahlia created Speed-O-Cappuccino, a queer bikini barista and vegan food cart. Here, indulgent, over-the-top vegan fare is served with flair and authenticity by a team of queer sex workers, making it a one-of-a-kind culinary haven. Follow @speedocappuccino on Instagram.
Gloria Gonzalez, Owner and founder of Vida Wellness PDX has been dedicated to providing therapeutic massage in the Portland area since 2009. Along with a few other BIPOC licensed massage therapist, Vida Wellness offer care for injuries due to car accidents, repetitive use and helps with the physical manifestations of stress on the body. Vida Wellness PDX aims to not only help alleviate pain and discomfort but also to educate and provide a safe space to rest and heal. Located In NE Potland. Follow @VidaWellnessPDX on Instagram.
Viridiana Ponce is a small business consultant, trainer, and coach with over 15 years of experience. She founded VP Consulting in 2014, specializing in helping Latina entrepreneurs and food operators grow their businesses. Viridiana provides training on financial management, business fundamentals, and raising capital, offering her services in both Spanish and English. With a background in finance and a passion for community support, she has worked with over 1,000 businesses, empowering them to succeed. Follow @vpconsultingsf on Instagram.
Carla Titus, founder of Wealth & Worth Within, is a seasoned finance expert with 17 years of experience in corporate financial planning and CFO consulting. Her firm specializes in helping business owners grow profits, manage cash flow, and build personal wealth through tailored financial strategies. Carla is known for her resourcefulness and has been recognized for her work with small businesses, providing them with the tools to achieve financial clarity and long-term success. Follow @wealthworthwithin on Instagram.
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